About Us

Hello,

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My name is Nat Drake and I am the founder of Amplify Dance Collective.

Amplify was created from a very personal place. While searching for a holiday program for my daughter, I had a clear vision of the experience I wanted her to have: inspiring teachers, high-quality training in a fun and supportive environment, and a program she could attend for a full day rather than just an hour here and there (a real challenge for working parents during the holidays!). When I couldn’t find exactly what I was looking for, I decided to create it myself.

I have been dancing since the age of four, and it continues to be a huge part of my life. In my early 20s, I had the opportunity to teach jazz and tap at the same dance school where I trained. Now, as a dance mum, my perspective has expanded even further. I’m incredibly passionate about fostering a love of dance in young people and creating a positive, inspiring environment where kids feel supported, challenged, and excited to grow.

Day-to-day, I am the Owner/Director and Head of Operations at Vivid Sport Management and have worked in the sports management industry for almost 20 years. In 2012, when I received my AFL Agent Accreditation, I was one of just a handful of women working in the player management space within the AFL. I was also among a small group of women to become an accredited agent with the NRL in 2014.

I hold a degree in Communications and a Graduate Certificate in Elite Athlete Mentoring, and I currently work predominantly within the AFL and AFLW space.

Dance has given me so much, and I am committed to helping the next generation experience that same joy and confidence.

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Nat